June 24, 2016
How to Build Salon Clientele Fast – 7 Successful Habits
So you’ve taken the plunge and opened your dream salon – congratulations! Now comes the exciting (and sometimes daunting) task of attracting a steady stream of clients. Here are the 7 powerful strategies to build your salon clientele fast!
Effective Habits for Rapidly Growing Your Salon Clientele
La’ James International College’s Seven Standards of Guest Services will help you start successful habits in the health & beauty industry:
- The Greeting – A warm and genuine greeting is the cornerstone of any positive guest experience. It sets the tone for the entire interaction and lets your client know they are valued. Good communication will help build and strengthen long-lasting relationship with your clients. Make eye contact, put away distractions, and greet your guest by name whenever possible.
- Consultation – The consultation is the foundation for a successful service. Here’s where you build a connection with your guest and ensure you meet their needs. The connection between the guest and the professional leads to achieving top results. Pay close attention to what your guest is saying, both verbally and nonverbally. Ask clarifying questions to understand their desired outcome and any concerns they might have.
- Exceeding Guest Expectation – Exceptional customer service means going above and beyond the expected. It’s about creating an experience that leaves your client feeling truly satisfied and wanting to return. Think about the little things that can enhance your guest’s experience, such as offering a beverage, providing comfortable seating, or having reading materials available.
- Efficient Time – Assurance of the most complete service in the most efficient time possible. Your client’s time is valuable. Value and respect the guest’s time. Have all necessary tools and products readily available to avoid delays. Schedule appointments realistically and master time management, allowing enough time for each service without feeling rushed.
- Rebook – Proper maintenance can only be achieved by reserving services on a regular basis by the professional to ensure guest satisfaction. Focus on how to effectively plan, up-serve and track your daily activities. Make it easy for guests to rebook by offering online scheduling, phone booking, or appointment reminders.
- Referral – Is the best “Thank You” and is an endorsement that guests give us by referring to others. Learn how to market your own business. Let your guests know you appreciate their business and value their feedback. Encourage satisfied clients to leave online reviews or share their positive experiences on social media.
- Retail – Professionally recommending and educating guests about products to use at home increases trust and loyalty and is professional responsibility. Identify the difference between selling and serving. Focus on recommending products that address your guest’s specific needs and concerns. Explain how the product works and how it can benefit them. Allow guests to try products before they buy and check in with them after their purchase to see how they’re liking the product.
Building Your Salon Clientele Fast – Wrapping Up
These habits are time tested and proven methods used successfully by health and beauty professionals to attract clientele, increase sales, grow income and to be better prepared for immediate success upon graduation.
Does starting your own business in the health and beauty industry sound promising to you? Get in touch with us to learn more about La’ James International College and upcoming classes!
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